Affiliate Marketing, Boon or Bane to Industry?

Affiliate marketing goes hand in hand with business success. Since the dawn of the internet, affiliate marketing has been in the online world and it has helped millions of businesses for a decade. The advantages and adversities of affiliate marketing are not hidden from anyone. In fact, the knowledge about affiliate marketing is so vast and complex that everyone has developed his own opinion about affiliate marketing, its benefits, and its drawbacks. Here is a brief look at how affiliate marketing is affecting the business industry:

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What is Affiliate Marketing?

Affiliate marketing is amongst the most deployed marketing strategies by business organizations. In this type of marketing, an advertiser gets in touch with marketing partners for the sake of customer acquisition through brand promotion. The marketing partners work as a rapport between the advertiser and the customer. These partners get commission based on the amount of traffic they bring on an advertiser’s page or business. As a result, the business organizations or any other advertiser generate more sales and leads via customer acquisition. This system of commission-based traffic generation and consumer acquisition is also termed as funnel ie channel marketing.

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