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What are the problems in traditional social selling world?
The traditional social selling market and industry was controlled by few companies who have all the power of the market. It leads to many problems such as
- Sellers held captive: Companies were selling its products directly to other companies and hold the seller’s captive by making it difficult to do data transaction, transfer customer data and genealogy data. Sellers were at high risk to lose the income due to which they were doing hard work. The average seller salary was $250 to $500 after working for 10 to 20 hours. The merchants enjoy too much power and leverage in the relationship with the sellers.
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