The social economy has grown exponentially in the last decade, with as many world’s biggest brands and services utilizing the power of digital advertising today. Additionally, video advertising has taken off with the growth in popularity of platforms such as YouTube, Twitch, and other user-generated video websites. However, these centralized video platforms have their problems. First, existing limitations exist due to intermediaries and limitations of these platforms. Consequently, many brands cannot connect with their fans and digital communities. With this, the FanFare Global project aims to bring a solution to the social economy and all of its influence on to a blockchain powered platform. Thus, the team aims to defragment an industry which is currently unorganized yet powerfully impactful on businesses marketing and sales bottom line. With the advent of a native token, the video sharing platform will connect viewers to brands to complete the connection for the estimated $165 billion dollar industry by 2021. Let’s take a closer look at how FanFare will accomplish this on their platform.
The Fanfare Global Objectives
Today user-generated content has become more powerful than ever before, even challenging traditional marketing forms throughout the digital world. This is especially true for video content, a form of media which has gained popularity alongside the increase in smartphone usage around the globe. With this many popular brands and product pages on social media platforms continue to rely on marketing to get their product or service to the world. Yet today the average internet user takes input from their peers more so than brands as in previous decades. This can be seen with the advent of the influencer marketing industry and taken even further by the ever-increasing amount of reliance people place on social media. The Fanfare Global team hopes to connect a currently fragmented industry which is social commerce. The project aims to connect these powerful social influencers directly to the brands they represent, completing a channel for the betterment of both parties.
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